Meta Launches Muse Image with Public Instagram Photo Reuse
Meta's Muse Image model, embedded across its platform family, allows any user to @-mention a public Instagram account and generate AI imagery using that account's public photos and videos — enabled by default with no notification to the subject. This creates significant non-consensual identity and likeness risks at scale, enabling synthetic media abuse, disinformation campaigns, and social engineering lures built from harvested public profile content. Defenders and enterprise security teams should treat this as a new mass-scale OSINT-to-deepfake pipeline that lowers the technical barrier for targeted impersonation attacks to near zero.